The trend in business relations has been towards an acceptance and welcoming of gay and lesbian clients and appreciation of them as customers. This may be because of the perception that product loyalty is particularly strong in gay consumers or because businesses generally believe that moralistic rants drive away not only gay customers but also those who love them. Which made it all the more surprising to find that Insure.com, an online insurance purveyor, has been hosting articles that make false and defamatory statements about gay men and women. Gay Mortality Claims Insure.com is a publicly traded company with an advisory board ...